01 — The diagnosis

The question isn't whether you have a problem. It's whether a decision is coming.

One where greater clarity would change what you commit to, when you commit, or what you need to prove first. Four conditions make the diagnosis worth running.

01 In motion

Something meaningful is changing.

A launch, a channel, a market, a raise, a repositioning — already underway or imminent.

02 Consequential

Getting it wrong is expensive to reverse.

Capital, growth, market, product, channel, positioning, or organizational capacity are on the line.

03 Uncertain

Multiple directions. No grounds for choosing.

Not a shortage of options — a shortage of evidence for which one should lead.

04 Evidence rich

Something real to read. Not a blank page.

Meaningful market, customer, commercial, or business activity to evaluate the decision against.

02 — The people

Built on CPG operating experience.

Not a research firm reading a category from the outside. Two operators who have made the commitments this diagnosis exists to de-risk.

Amber Pierre

Founder, AP Consulting · Leads the diagnosis

AP Consulting works the strategic layer above execution: what the buyer must understand, believe, and recognize for an opportunity to become demand.

AP Consulting leads every Strategic Diagnosis end to end — discovery, buyer-facing assessment, human competitive analysis, the midpoint review, and the final Strategic Decision Brief. The interpretation and synthesis stay with AP Consulting.

Amber Pierre on LinkedIn →

Gustavo Nader

Founder, Aterra Studio & Gravity · Co-founder, AMAZ

Took AMAZ from concept into premium U.S. retail — Erewhon, Whole Foods SoPac, Sprouts across 400+ doors, Gelson's, Bristol Farms, and natural-channel independents nationwide.

Gravity and the Aterra growth framework were built from that decade — and from watching where product ideas actually break. That's what sharpens how the signals get read.

Gustavo Nader on LinkedIn →

AMAZ across premium U.S. retail

AMAZ functional beverage on shelf at Sprouts San Francisco — Sprouts · San Francisco

Floor-to-ceiling AMAZ endcap at Erewhon Market — Erewhon · Multiple locations

AMAZ cans on Erewhon shelf in competitive set — Erewhon · Competitive set

Gustavo Nader holding AMAZ Yerba Mate at Sprouts Farmers Market — Sprouts · 400+ locations

AMAZ Plant-Based Elixir bottles in a Whole Foods refrigerator — Whole Foods · Elixir line

AMAZ cans at Gelson's Good Living Organic Selections aisle — Gelson's · Los Angeles

AMAZ booth at Natural Products Expo West — Natural Products Expo West

Erewhon · Whole Foods SoPac · Sprouts 400+ · Gelson's · Bristol Farms · Lazy Acres · Pavilions · Jimbo's · Mother's Market · Rainbow Acres · Co-opportunity · Down to Earth HI · Fairway NYC · INFRA Independents

Gustavo helped us bring clarity and structure at a key point in our journey. His guidance across go-to-market, packaging, and messaging helped us tighten our positioning and move faster, supporting our expansion into national distribution and continued sales growth.

— Daniel Medvene, CEO & Co-Founder, Quantum Energy Squares

Quantum Energy Squares is distributed nationally across premium U.S. retail.

Sloane Stephens holding Quantum Energy Squares bars

Quantum Energy SquaresNational distribution · Celebrity partnership

03 — The conversation

Start with fifteen minutes.

A short conversation for founder-led consumer brands navigating U.S. growth, market entry, positioning, or another consequential growth decision.

Where you are now
What you're considering committing to
What may need to be resolved before more resources go in

The call decides one thing: whether a Strategic Diagnosis is the right next step for your brand.

Prefer to write first? Email Amber at consultingamberpierre@gmail.com with the decision you're facing, what you've already committed, and your timing.

04 — The method

How the diagnosis actually works.

The framework, the five readings, the brief, the boundary, and the referral model — each one explained in full.

03 — The presenting problem

Read the full method → Scroll for all seven

The expensive mistake is rarely the wrong tactic. It's committing to a direction that was never the one that should have led.

Amber Pierre

Founder, AP Consulting · Strategic Diagnosis for founder-led consumer & CPG brands

Book a 15-minute call consultingamberpierre@gmail.com LinkedIn

Know what deserves commitment before you commit.

The question isn't whether you have a problem. It's whether a decision is coming.

Something meaningful is changing.

Getting it wrong is expensive to reverse.

Multiple directions. No grounds for choosing.

Something real to read. Not a blank page.

What deserves commitment now — and what still needs to be proven?

Built on CPG operating experience.

Amber Pierre

Gustavo Nader

Start with fifteen minutes.

How the diagnosis actually works.

What founders say. What's actually being asked.

Four questions. Five readings.

One integrated Strategic Decision Brief.

Three perspectives. One decision framework.

What Strategic Diagnosis is not.

Upstream of execution.

Before you bring us the decision.

The expensive mistake is rarely the wrong tactic. It's committing to a direction that was never the one that should have led.

Know what deserves commitment before committing significant resources.