Can Gravity evaluate a product that already sells outside the US?+
Yes — that's the core US-entry use case. Gravity reads your existing product as a US market concept: how its claims, format, price architecture, positioning, and competitive story will read on the US shelf. It works the same for a proposed US adaptation or a new US-specific SKU.
How much does it cost to test if my product will sell in the US market?+
An Ask Gravity question is free — no account needed. A full Gravity Scan is $500 and covers eight dimensions in minutes. For comparison, a US market research firm typically runs $15,000–$50,000, and a focus group can cost $20,000 and take six weeks. If you want senior interpretation on top of the Scan, the Reviewed Gravity Brief is $1,500 — and 100% of your Scan fee credits toward it within 30 days.
Does Gravity assess claims, pricing, format, and positioning?+
Yes. A Scan scores eight dimensions — whitespace validation, consumer language & signals, format fit, claims & language, ingredient logic, competitive positioning, business-model risk, and a recommended next move — each with an evidence grade.
Does it include regulatory or legal review?+
No. Gravity flags claim-language risk as market intelligence, but it is not legal, regulatory, financial, or medical advice. Label compliance, FDA requirements, and import rules need specialist counsel — Gravity helps you arrive at those conversations with a sharper read.
Does it replace a broker, distributor, or importer?+
No — it makes those relationships work better. You arrive knowing where your product fits, what the competitive set actually looks like, and which assumptions need testing, instead of paying to discover that during the engagement.
Do I need a US company, trademark, or importer before running a Gravity Scan?+
No. Gravity is designed to run before any of that exists — it reads whether the US market opportunity is real first, so you know if setting up a US entity, trademark, or import relationship is even worth doing yet.
How is Gravity different from a US market research firm or brand consultant?+
Speed and cost, mainly. A Scan runs in minutes for $500 against 13,000+ classified US market signals, instead of weeks and five figures. It's not a replacement for legal, regulatory, or hands-on go-to-market counsel — it's the fast read that tells you whether that next, more expensive step is worth taking.
What do I need to submit to run a Gravity Scan?+
For Ask Gravity: just your question. For a Scan: a short intake — product description, category, format, key claims, and target price point. It takes minutes, and materials in English work best.
Is my product information confidential?+
Yes. Your submission is used only to generate your reading. It is not published, shared with other founders, or added to the public signal corpus.
Which categories does Gravity read best?+
Functional beverage, functional food and better-for-you snacking, supplements, and wellness CPG — the US natural and functional channel where the underlying signal corpus is deepest.
How long does it take to get a US market readiness read?+
An Ask Gravity question answers in seconds. A Gravity Scan is delivered in minutes. If you want the Reviewed Gravity Brief — senior interpretation plus a 1-hour live session with Gus — that's delivered within 3 business days.
What happens after the Scan?+
You'll have a scored reading and a recommended next move you can act on directly. If you want senior interpretation, 100% of your Scan fee credits toward the Reviewed Gravity Brief within 30 days — reviewed and signed personally by Gus, with a 1-hour live session. From there, Aterra Studio builds complete US-entry architecture with the Gravity Map.
