THE GRAVITY LETTER

Biweekly CPG intelligence, with sources.

Rising and falling claims, format whitespace, cross-category patterns, and market moves — compiled from the Aterra intelligence corpus every two weeks. Free.

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The Gravity Letter — biweekly CPG intelligence from 13,000+ classified signals. Free.

LATEST ISSUE

July 4, 2026
Functional wellness peaks — and two claims are cracking
60 signals on functional wellness. Mood support down 43%. Here's what to do with that.