THE GRAVITY LETTER
Biweekly CPG intelligence, with sources.
Rising and falling claims, format whitespace, cross-category patterns, and market moves — compiled from the Aterra Signal Library every two weeks. Free.
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The Gravity Letter — biweekly CPG intelligence from 20,000+ classified signals. Free.
ISSUE ARCHIVE
September 29, 2026
The shelf is crowded with claims—and silent on shopper friction
Top sellers over-index on complaints; shoppers search for combinations and formats few titles name.
September 8, 2026
Probiotics crowd in; personalized nutrition goes unanswered
One gains shelf faster than attention; another draws it with no observed supply response.
August 15, 2026
Retail buzz, consumer evidence: the omnichannel gap
Distribution dominates the institutional narrative, while consumers are converging on named outcomes. The next proof point is sell-through — not door count.
July 24, 2026
Sleep & gut dominate; adaptogens lose shelf language
59 retail expansion signals, falling adaptogen claims, and protein soda hits NYC.